Taking to the FM airwaves with songs, smiles, and health awareness.
In 2011, Sesame Workshop in India broke new ground with the debut of the Galli Galli Sim Sim radio show for children. Featuring the lovable voices and joyous songs of our popular Galli Galli Sim Sim TV show Galli Galli Sim Sim radio now reaches over 21 million people.
Why radio? While TV viewership is as high as 94% in Indian cities, its reach in surrounding rural areas is as low as 31%.* Public and community radio stations, on the other hand, reach 91% of the overall population*, making them a lifeline to many families without access to other media.
Galli Galli Sim Sim radio shows include stories, songs and call-and-response interactions that get children out of their seats to clap, stomp and repeat aloud—and learn in the process. Episodes promote healthy behaviors like hand-washing and good nutrition, critical in areas with high rates of childhood mortality. Early research suggests they’re having an impact. Children and their mothers who listen say they enjoy the program, especially the songs and interactive segments. Research also suggests that repeat listening may enhance recall and comprehension of health messages.
In tandem with the radio show, an innovative multi-media pilot program is now underway. Using specially equipped mobile phones, families can listen and call in to the Galli Galli Sim Sim radio program even from outside the broadcast area and access episodes on demand. With new technology and time-tested media working together, learning happens virtually anywhere.
*KPMG FICCI Frames Report, 2010
**Purple Audacity, 2011