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Objective

It may seem frivolous to you, but last month we organized The Play Conference. The question we asked was simple: Can we bring about social change through play?

Studies show that playing with your child is a powerful mechanism to teach your child. Guided play helps children develop not only reading, counting skills but also life skills. Playing with children helps build strong bonds and trust, that are instrumental for the process of teaching.

Running over 2016-2019, The Play Every Day project helped us reach low resource communities, and train people in making play an educational activities. This project also helped stabilize family structures and give children the feeling of having support, thereby improving their experience of learning.

Results

Caregivers participating in Play Every Day reported

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Increased confidence using recycled materials as play objects

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Increased frequency of play

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Increased understanding of value of play

Campaign Videos

Factsheet & Success Stories