Banner-Raho Swachh Jiyo Mast

Problem Statement

Nearly 600 million people in India practice open defecation which causes chronic diarrhea that leads to stunting. 1,000 young lives are lost every day due to diarrhea.1


With the objective of impacting knowledge, attitudes and practices around sanitation and hygiene-related behavior, Sesame Workshop India Trust supported by Bill & Melinda Gates Foundation, launched the Cleaner, Healthier, Happier campaign (Raho Swacch, Jiyo Mast) in November of 2014. The project promoted four principles of toilet use:

  • Go to the toilet
  • Wear slippers to the toilet
  • Wash hands with soap and water
  • Pour water after using the toilet


Two urban slums in Kolkata, West Bengal.


The project successfully influenced roughly 50,000 children.

Read more about the project here.


  • Other partners – Qualcomm Incorporated, through its Qualcomm® Wireless Reachâ„¢ initiative has supported the campaign for development of digital games.


Play here!