Nearly 225,000 children in India die every year due to diarrhea, accounting 13% of all under-5 child mortality in India1. According to UNICEF, children weakened by frequent diarrhea episodes are more vulnerable to malnutrition and opportunistic infections such as pneumonia, which can severely impact cognitive development.2
Sesame Workshop India Trust expanded the innovative Radiophone project in order to disseminate radio episodes with messages on preventive measures taken to avoid diarrhea. The messages involved maintaining personal hygiene and safe drinking water, diarrhea management, and treatment including symptoms of diarrhea, intake of ORS etc. The radio project was supported by IVRS using a missed call system, and on-ground activities to engage with the population.
The project was broadcasted on 100.2 FM Akashvaani station of All India Radio in Shivpuri, Madhya Pradesh and was additionally broadcast in 7 locations across north and central India.
The radio broadcast reached 1.5 million people3 in eight low resourced communities in north and central India.
- World Health Statistics 2011- World Health Organization
- Potential reach since there is no mechanism to track radio listenership in non-Metro locations.