Sesame Workshop in India, the organization behind Galli Galli Sim Sim and more, uses the power of the media to help children reach their highest potential and prepare for school and life. We develop and distribute high quality and engaging content through television, radio, community radio, print, digital and outreach, to reach children aged 0-8. Our content aims to facilitate young Indian children’s basic academic and life skills, while celebrating India’s rich cultural diversity, in order to promote their overall cognitive, socio-emotional and physical development. Galli Galli Sim Sim, the television series, has been watched by 10 million children each year since its debut in 2006 on national cable channels-Pogo and Cartoon Network and national public broadcaster-Doordarshan. Its educational messages are extended through a radio program aired on All India Radio and community radio stations, extensive community outreach, and applications on new and emerging media such as cell phones and internet. Recently we have entered the school education space through the launch of Sesame Street Preschools whose curriculum and methodology integrates hands-on project-based learning, with creative approaches to foster critical thinking and problem solving, laying a strong foundation to promote lifelong learning.