Galli Galli Sim Sim and The Restoring Force celebrate Girl Child education

Galli Galli Sim Sim, in association with The Restoring Force (TRF) today celebrated the importance of Girl Child Education through a community awareness program on children’s education. On the occasion, children along with the famous Galli Galli Sim Sim Muppet Chamki participated in a play – “Ganga Chali School” reinforcing the message of girl child education. Among the dignitaries present included Mr. Ravidra Yadav, Councillor and Ms. Neha Dahiya, ICDS Program Officer.

This program is part of the Galli Galli Sim Sim radiophoneinitiative that is supported by Schwab Charitable Fund and aims to address the educational needs of disenfranchised children through a convergence of technologies.  It is through this radiophone project that Galli Galli Sim Sim, the Indian version of world renowned educational children’s series Sesame Street, is now increasing its impact and reach to families in North and Central India.

The idea behind today’s program was to create awareness among children, parents and the community as a whole regarding the importance of education, especially girl child education. The play “Ganga Chali School” which was showcased as part of the program, talked about why education is important while giving equal importance to extra-curricular activities. The children along with loveable Chamki enacted how education helps in day-to-day activities and makes a person capable of taking decisions, improving their decision-making and excel in whatever they do and the need for girls to be educated.

Commenting on the program, Sashwati Banerjee of Sesame Workshop India the creators of Galli Galli Sim Sim, said, ” Galli Galli Sim Sim is building an innovative and sustainable model that can be replicated to bring quality early learning experiences to disadvantaged children across India. Through our initiative we also aim to create awareness among the community on Right to Education Act – roles and responsibilities of various institutions, right of the child and that of a parent. This way the children not only learn but also apply what was taught to them.”

According to Arti Jaiman, Station Director, Gurgaon Ki Awaaz Samudayik Radio Station 107.8 MHz FM, “Our partnership with Sesame Workshop has given us new insights into how programming for children needs to be approached, and it also allows us to dip into Sesame Workshop’s decades of experience of creating educational entertainment for young children. For Sesame Workshop, community radio provides access to a community that needs such content the most. From the time the first episodes on Healthy Habits went on air, it was evident that the Galli Galli Sim Sim Radiophone Project would bring interesting synergies to the table. In these 18 months of broadcast we have seen an interesting response from our community, that indeed, it is essential to think about programming for their young children and their caregivers.”

This unique initiative of Galli Galli Sim Sim Radiophone taking education to every corner of India kicked off last year with Gurgaon ki Awaaz, Gurgaon’s popular community radio station. The program which commenced with a focus on delivering key health and educational messages to children and parents also provides community members with a platform to take up the most critical issues in their town/city. Now the project is reaching over 1.4 million people in partnership with 10 community radio stations in North India and Central India – Chamba & Supi (Uttarakhand), Lalitpur (U.P), Solan (H.P), Mewat, Ghaghas & Gurgaon (Haryana), and Orcha & Shivpuri (M.P).

For more information please contact:
Ms Shobha Kapoor
Shobha.kapoor@sesame.org
NOTES TO EDITORS:

About SCHWAB
The Schwab Charitable Fund was established in 1999 as a donor advised fund to encourage strategic charitable giving. Schwab Charitable is amongst the largest fund raising charities in the United States and a leading national donor advised fund. The charitable organization has raised over 5 billion dollars for philanthropy and has facilitated more than 2 billion dollars in grants for charitable causes. Schwab has developed a strategic approach to philanthropy so as to help donors of all sizes to frame, develop and fulfil their charitable goals

About TRF
The Restoring Force (TRF) is an NGO that has been working for the past 10 years in the District of Gurgaon and parts of Rajasthan in the area of basic educational infrastructure, career counseling for children in government schools, drinking water supply and solar lighting in non-electrified rural clusters. In 2009, TRF set up Gurgaon Ki Awaaz Samudayik Radio Station 107.8 FM, a community radio station that provides a platform for the voices of marginalized communities in Gurgaon, including local villagers, migrant workers, women and children. The attempt is to bring equity in the right to education, the right to work, and the right to voice.

Till 2011, TRF has counseled over 10,000 children in government schools in Gurgaon Block, lit up with solar lanterns nearly 200 homes in small, non-electrified villages in Rajasthan, and provided basic infrastructure such as bathrooms for boys and girls, safe drinking water, science laboratories, blackboards and staff room furniture in several government schools in Gurgaon. For more information, please visit: www.trfindia.org

About Galli Galli Sim Sim the initiative
Galli Galli Sim Sim (GGSS) is a multi platform educational initiative by Sesame Workshop India, for children aged 0-8 years and their caregivers. GGSS is based on a whole child curriculum comprising of five key areas of early childhood development – cognitive learning, social, emotional and physical development and cultural diversity. GGSS’s mission is to create innovative, engaging content that maximizes the educational power of media to help all children understand and work towards fulfilling their highest potential. The goal is to improve the quality of early childhood educational inputs for Indian children.

One pillar of this project is the Galli Galli Sim Sim television show that has been airing on two of India’s leading television channels: POGO and Cartoon Network. The television show is complemented by an educational outreach by Sesame Workshop India whose primary target age is early childhood (0-8 yrs) with a focus on preschool age children (2-5 yrs) but also ranging up to 12 yrs in some cases. In conjunction with their work focusing on children, they also recognize the important role of parents and usually target them with materials and communication. In addition, they seek to increase the profile and value of early childhood education among community members and the general public. Over the past two years, SWI has distributed educational materials to over 6,500 preschools in 8 languages in 6 large metro cities in India, reaching over 2,00,000 children and their caregivers. Galli Galli Sim Sim facilitates young Indian children’s basic academic skills as well as life skills, while celebrating India’s rich cultural diversity, in order to promote their overall learning, health, and development.

Sesame Workshop has partnered with Turner Entertainment Networks Asia to produce the Galli Galli Sim Sim television show. Sesame Workshop India manages the Galli Galli Sim Sim initiative in India and spearheads all outreach projects. Michael and Susan Dell Foundation (MSDF) is the primary funder of our outreach activities along with MetLife Foundation and Schwab Charitable Trust and HSBC.