Galli Galli Sim Sim Converges With Technology To Improve Lives Of Marginalized Children

Radiophone to reach approx 1.4 million through 10 community radio stations in North and Central India

Galli Galli Sim Sim, the Indian version of world renowned educational children’s series Sesame Street, is now increasing its impact and reach to families in North and Central India with its radiophone project. Supported by Schwab Charitable Fund, the Galli Galli Sim Sim radiophone initiative aims to address the educational needs of disenfranchised children through a convergence of technologies.

The radiophone project includes a localized Galli Galli Sim Sim educational program aired on 10 community radio stations. It features 60 brand new Galli Galli Sim Sim radio episodes with a curricular focus on literacy, math and healthy habits for life. These radio episodes reach 10 community radio stations in North and Central India – Chamba & Supi (Uttarakhand), Lalitpur(U.P), Solan(H.P), Mewat, Ghaghas & Gurgaon(Haryana), and Orchha & Shivpuri (M.P), and cover an area with a population of approximately 1.4 million people over a period of 24 months.In addition, there is a provision for educational content and interaction with the radio program through telephone and community-level advocacy to promote policy changes that improve access to services.

This unique initiative of taking education to every corner of India kicked off last year with Gurgaon ki Awaaz, Gurgaon’s popular community radio station. The program which commenced with a focus on delivering key health and educational messages to children and parents also provides community members with a platform to take up the most critical issues in their town/city.

Through this radiophone initiative, Galli Galli Sim Sim is also supporting expansion and update of Gramin Rural Interface Network System (GRINS) to these community radio stations. Training has been imparted to all radio stations to localize the Galli Galli Sim Sim radio episodes and run the GRINS applications to track calls and manage the program. In addition to this effort, this initiative also conducts events that encourage community involvement, as well as it seeks to raise public awareness and influence education through policy advocacy. . Recent data from GRINS suggests an increasing response to the GGSS program. During June to August, over 290 calls have been received at the radio stations to discuss issues raised during the GGSS program. Episodes on physical health received 97 calls and remain the current favourite amongst the listeners.

According to Sashwati Banerjee, Managing Trustee, Sesame Workshop India Trust, “Our Galli Galli Sim Sim initiative has been capitalizing on technology to teach children of rural or marginalized populations. With expansion of community radio initiative across these places, Galli Galli Sim Sim is building an innovative and sustainable model that can be replicated to bring quality early learning experiences to disadvantaged children across India. Through our initiative we also aim to create awareness among the community on Right to Education Act – roles and responsibilities of various institutions, right of the child and that of a parent.”

List of community radio stations

S.N Location Radio Station Frequency
1. Supi(Uttarakhand) KumaonVani 90.4 MHZ
2. Chamba(Uttarakhand) HenvalVani 90.4 MHZ
3. Kanpur Dehaat WaqtkiAwaz 91.2 MHZ
4. Orchha(Madhya Pradesh) Radio Bundelkhand 90.4 MHZ
5. Solan(Himachal Pradesh) Radio Solan 90.4 MHZ
6. Lalitpur(Uttar Pradesh) LalitLokvani 90.4 MHZ
7. Shivpuri, (Uttar Pradesh) Radio Sambhav 107.8 MHZ
8. Mehwat(Haryana) MehwatKiAwaaz 107.8 MHZ
9. Mehwat(Haryana) Radio Mehwat 90.4 MHZ
10. Gurgaon(Haryana) GurgaonKiAwaaz 107.8 MHZ

Galli Galli Sim Sim recently was a recipient of the All Children Reading: A Grand Challenge for Development grant. Presented by the United States Agency for International Development (USAID) and its partners World Vision and the Australian Agency for International Development (AusAID) during an International Literacy Day celebration at USAID headquarters in Washington, DC, Galli Galli Sim Sim was among three recipients to win the award for pioneering innovative solutions to improve early grade reading in the developing world.

About SCHWAB
The Schwab Charitable Fund was established in 1999 as a donor advised fund to encourage strategic charitable giving. Schwab Charitable is amongst the largest fund raising charities in the United States and a leading national donor advised fund. The charitable organization has raised over 5 billion dollars for philanthropy and has facilitated more than 2 billion dollars in grants for charitable causes. Schwab has developed a strategic approach to philanthropy so as to help donors of all sizes to frame, develop and fulfil their charitable goals

About Sesame Workshop in India
Sesame Workshop India, the organization behind Galli Galli Sim Sim, uses the power of the media to help children reach their highest potential. We develop and distribute high quality and engaging content through television, radio, community radio, print, digital and outreach; to reach children aged 0-8.  Our content aims to facilitate young Indian children’s basic academic and life skills, while celebrating India’s rich cultural diversity, in order to promote their overall cognitive, socio-emotional and physical development. Galli Galli Sim Sim, the television series, has been watched by 10 million children each year since its debut in 2006 and is currently broadcast on two of India’s leading children’s channels, Pogo and Cartoon Network. Its educational messages are extended through a radio program aired on All India Radio and community radio stations, extensive community outreach, and applications on new and emerging media such as cell phones and internet.  Recently we have entered the school education space through the launch of Sesame Schoolhouse whose curriculum and methodology integrates hands-on project-based learning, with creative approaches to foster critical thinking and problem solving, laying a strong foundation to promote lifelong learning. For more information on all log on to  www.sesameworkshopindia.org  and www.sesameschoolhouse.in.

For further information please contact:
Ms Shobha Kapoor: Shobha.kapoor@sesame.org